Founders Basecamp



  • Facebook - Black Circle
  • twitter
  • linkedin

©2016 by Founders Basecamp.


Paying for an ad-free Internet

June 6, 2017


Mary Meeker's annual report is out, and as every year, a couple of slides caught my eyes. This year I got stuck on this one

I get very well that mobile users, in developing countries where mobile data is paid "by the meter", have a strong incentive to remove ads so they don't pay for downloading banners. But look at the data for desktop browsing in mature markets : It's a very significant proportion, which questions the founding business model of most of the internet big names : "You'll get top notch services (Gmail, Facebook,..) for free but I'll use your personal data so brands can advertise in highly target ways". 

Well, it's maybe time for a premium - add free internet offer. There's a Halal internet in Iran, a golden-gated one in China (censorship), a plethora of wall-gardened ones for children (white-listed sites only). So why not paying for an ad-free, 100% respectful of your personal data one?

Charge 5$/month and you'll even be more profitable that Google & co - Just divide their gross revenues by their number of active users, I bet you'll be very surprised to see how low it is.

So let me know if you are tempted to work on this one!

Please reload

Recent Posts

August 17, 2019

Please reload