The truth is, I’ve neglected Founders Basecamp for the last couple of months. It’s not you, it’s me. I’ve been busy writing this book, and getting ready for an exciting move: I’m about to leave London and start working on a new venture in the travel sector.
Ah, and before I leave Santander, where I have been working for the last years, I’ve hired Dima, a long time Founders Basecamper, I met as he worked on A simple business idea (if you are fast enough!) project last year, and who made a great impression.
But enough said, let’s get back to our purpose, which is to stimulate your thinking about new business ideas, and to learn how to validate them before you start investing time and money into a dead end.
Through interviews I conducted with Entrepreneurs, Corporate Innovators, and Academics for writing the Book of Business Models, one of the things which stroke me was how disruptive innovation was emerging from just a very limited number of patterns, usually borrowed from other industries, at a time where Technology or Regulation enabled things which were not possible before.
These patterns usually fall into these 3 categories implying a radical change in:
The product (eg sending letters via the Pony Express to the Telegraph), often because of a technological invention (eg electricity, internet,...)
The sales or customer relationships channels, again often due to technology shifts (eg Retail shop to Telephony, Internet, or Mobile Banking)
The business model, thanks to deregulation, or to a new thinking pattern (eg Franchising, Marketplaces, Sharing economy)
I’ve listed a few of them in the banner image at the Xx, from 3 industries I particularly like, but I’m happy to share a link to a google spreadsheet if you want to contribute (tell me here).
My challenge to you this morning is to send me back 3 major disruptive companies which may not have followed one of these patterns. Have a go, hit reply now!
K̶e̶e̶p̶ ̶t̶h̶i̶n̶k̶i̶n̶g̶, Start doing.