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"OK Google, stop that now"


After 20 years, it’s time to kill Google search, or at least it’s underlying business model.

It all clicked in my mind a week ago, when Booking.com and Expedia, 2 behemoth of the online travel sector, announced their financial results. Both CEO blamed Google for their poor results.

Suddenly, that semi-conscious though that was in the back of my mind for a couple of months’ became clear. Have you notice that as well? Since this summer, the results of Google search on mobile are showing … just ads. Scroll down for about the equivalent of the 1st screen, and … again, mostly ads. The 1st non paid links (i.e. based on pure keyword relevance) are coming at the bottom of the 2nd screen, and then on the equivalent of the 3rd screen while scrolling down.

Now type a search query related to travel (eg. “Flights to new York”), and that’s even worse. Google inserts a new feature from their own Google Flight business, which takes the full 1st screen, pushing down the organic / non paid results further down. Good luck for the competitors relying on SEO.

Same player, shoot again. There’s an antitrust case from the European Union against this abusive dominance position since 2010, constantly evolving into new grounds, and it’s now the travel sector’s time.

Google delenda est. Who’s in for this one?

K̶e̶e̶p̶ ̶t̶h̶i̶n̶k̶i̶n̶g̶, Start doing.

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